6 Tips for Marketing with YouTube

(source: http://www.webascender.com/Blog/ID/361/6-Tips-for-Marketing-with-YouTube)

How do you get your brand noticed on YouTube when thousands of videos are uploaded every second? Unfortunately, there is no foolproof recipe for success. But a bit of creativity and a lot of hard work will go a long way in increasing the chances of your video going viral. Here are some tips to lead you off on the right foot.

Make your titles catchy.

With YouTube, it’s all about catching the user’s attention. Social media in general makes it really easy to become engrossed in content for hours on end, but when the clip you came to see comes to an end, where will you go next? That’s where the catchy titles come in handy.

Optimize for search.

In order for your video to make it in the YouTube game, it has to findable. Your title should be descriptive and easy to spell, your description should provide specific details about your video, and your tags should be popular enough to get you noticed.

Upload all your videos at once.

This is one thing a lot of people get wrong. You think, why would I give my viewers everything at once when I could save a stockpile of content to keep them coming back? In all reality, the majority of YouTube users aren’t even registered, and even if your viewers are, the chances of them coming back are very slim. If you want people to watch your videos, give them all you’ve got.

Integrate your campaign with other marketing efforts

With the enormous number of videos uploaded to YouTube in just a minute’s time, thinking that your video will gain popularity without any promotion is absurd. Post about it, tweet about, send out an email newsletter about it then tell your fans and followers to do the same.

Know your why’s.

When you create your marketing clips, create them with a purpose. Why would someone watch this? Why would someone share this? If you can’t answer these two questions, chances are your viewers can’t either.

Review your insights.

As with any form of marketing, there is a lot that can be learned from the past. Don’t be afraid to dive into those reports, analyze them, and use them to improve your success in the future.


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