Links from Cengage Industry Talk

Here are a few links that were referenced during our speaker’s talk, Michelle Eickmeyer, Marketing Manager, Cengage Learning:

Common Craft “Twitter for Business” clip. http://www.commoncraft.com/video/twitter-business

This article offers a short analysis of 4 different types of businesses using pinterest. I’d also add that Whole Foods does a great job with pinterest. http://www.slice-works.com/sliceblog/2012/04/26/pinterest-4-brands-doing-it-right/

An extended cut of the Ferris Bueller museum scene http://www.youtube.com/watch?v=ubpRcZNJAnE&feature=youtube_gdata_player

This inforgraphic offers one set of social personas, complete with a great (but not comprehensive — make your own plan!) matrix of the kinds of messaging each type would be open to. http://socialtimes.com/6-social-media-personas-infographic_b99800

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