Here are a few links that were referenced during our speaker’s talk, Michelle Eickmeyer, Marketing Manager, Cengage Learning:

Common Craft “Twitter for Business” clip.

This article offers a short analysis of 4 different types of businesses using pinterest. I’d also add that Whole Foods does a great job with pinterest.

An extended cut of the Ferris Bueller museum scene

This inforgraphic offers one set of social personas, complete with a great (but not comprehensive — make your own plan!) matrix of the kinds of messaging each type would be open to.