History, As Recorded on Twitter, Is Vanishing From The Web, Say Computer Scientists

(SourcE: http://www.technologyreview.com/view/429274/history-as-recorded-on-twitter-is-vanishing-from/) Almost 30 per cent of recorded history, shared over social media such as Twitter, has disapeared, according to a new study of the Egyptian uprising and other significant events 14 comments THE PHYSICS ARXIV BLOG Wednesday, September 19, 2012 On 25 January 2011, a popular uprising began in Egypt that  led to the overthrow … Continue reading

20 Essential Tips for Better Twitter Etiquette

(Source: http://goinswriter.com/twitter-etiquette/) I’ve been on Twitter almost since it started. I love it. While it’s become more mainstream recently, I still find a lot of people misusing Twitter. To be fair, it’s a user-driven platform, so the “rules” are always changing. Still, there are some simple practices anyone can use on Twitter to make you not look like such a … Continue reading

Twitter study: Hashtags and URLs can double engagement

(Source: http://www.poynter.org/latest-news/mediawire/189021/twitter-study-hashtags-and-urls-can-double-engagement/) Twitter’s research into how journalists can best grow their followings uses data to confirm what you’ve probably been told at a dozen social media seminars: Be a firehose of information about your beat, use hashtags and @ mentions as much as you can, and share what you’re reading. Twitter will announce the findings, which … Continue reading

The Real Cost of Fake Followers and Pet Read more at http://www.business2community.com/social-media/the-real-cost-of-fake-followers-and-pet-profiles-0258747#6FdLmB6RpzC0BSqZ.99

(source: http://www.business2community.com/social-media/the-real-cost-of-fake-followers-and-pet-profiles-0258747#VFDT0QVuHqLkfRxf.99) For those of us in the media buying game, we know that there’s something a little bit fishy with the numbers. Over at the Sysomos blog, Director of Communications Mark Evans recently wrote “In Social Media, Numbers are Truly a Game” and referenced the Paris-based analytics company Semiocast who announced that Twitter now has 500 million … Continue reading

Your Simple Guide to Launching a Twitter Advertising Campaign Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33444/Your-Simple-Guide-to-Launching-a-Twitter-Advertising-Campaign.aspx#ixzz24lv9F9Yv

(source: http://blog.hubspot.com/blog/tabid/6307/bid/33444/Your-Simple-Guide-to-Launching-a-Twitter-Advertising-Campaign.aspx) So you want to start using Twitter’s Promoted Tweets, huh? You’ve weighed the pros and cons, and decided that experimenting with Twitter’s PPC advertising feature is a good move for your business. Alright then — let’s get you started with this simple guide containing everything you need to know to make the most of your … Continue reading

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    Professor Wietske Van Osch

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    Instructor Ryan Bradley

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