Twitter study: Hashtags and URLs can double engagement

(Source: Twitter’s research into how journalists can best grow their followings uses data to confirm what you’ve probably been told at a dozen social media seminars: Be a firehose of information about your beat, use hashtags and @ mentions as much as you can, and share what you’re reading. Twitter will announce the findings, which … Continue reading

The Real Cost of Fake Followers and Pet Read more at

(source: For those of us in the media buying game, we know that there’s something a little bit fishy with the numbers. Over at the Sysomos blog, Director of Communications Mark Evans recently wrote “In Social Media, Numbers are Truly a Game” and referenced the Paris-based analytics company Semiocast who announced that Twitter now has 500 million … Continue reading

Your Simple Guide to Launching a Twitter Advertising Campaign Read more:

(source: So you want to start using Twitter’s Promoted Tweets, huh? You’ve weighed the pros and cons, and decided that experimenting with Twitter’s PPC advertising feature is a good move for your business. Alright then — let’s get you started with this simple guide containing everything you need to know to make the most of your … Continue reading

3 Social Media Lessons from the Olympics

(source: Social media gaffes can happen to the best of us. Sometimes even to Olympic athletes. Since the 2012 Summer Olympics kicked off in London last week, a small flurry of athletes — among them a Greek triple jumper and a Swiss soccer player — have been cut from their respective teams for sending offensive messages over Twitter. While an Olympic team … Continue reading

This New Tool Could Be the Future of Measuring Sentiment on Social Media

(source: This New Tool Could Be the Future of Measuring Sentiment on Social Media Business owners might soon have a new way to interpret content on Twitter that’s related to their brand. Emoto 2012 — a collaboration between U.K.-based digital art festival FutureEverything and MIT’s SENSEable City Lab — is a new tool that is being used to interpret the global response … Continue reading

  • Professor Constantinos K. Coursaris

  • Photo of instructor Dr. Wietske Van Osch

    Professor Wietske Van Osch

  • Photo of instructor Ryan Bradley

    Instructor Ryan Bradley

  • Attend the 2017 ASP!

    Countdown to next year!July 5th, 2017
  • Find out more here!