Schedule

All classes held in 161 CAS

Typical Program Outline (Weekdays shown, e.g. Day 1=Monday, Day 15=Friday)*

Day 1
(Mon)
AM: Introductions & Course Overview
PM: SMM Group Projects – Forming groups & Group project overview
Day 2
(Tue)
AM: Facebook Marketing
PM: SMM Group Project – Coding Training
Day 3
(Wed)
AM: Social Media Marketing Strategy Part 1
PM: SMM Group Project – Coding Test & Pilot Overview
Day 4
(Thu)
AM: Social Media Marketing Strategy Part 2
PM: SMM Group Project – Semi-Pilot Interrater Results
Day 5
(Fri)
AM: Social Media Marketing Strategy Part 3
PM: SMM Group Project – Pilot Interrater Results
Day 6
(Mon)
AM: Twitter Strategy & Messaging & Setting up SM Accounts for Individual Projects
PM: SMM Group Project – Complete Independent Coding
Day 7
(Tue)
New Media in Practice: Company Visit
Steelcase Inc.
Day 8
(Wed)
AM part 1: Social Influence, Shortening, and Tracking
AM part 2: Creating Effective Social Ads
PM: SMM Group Project – Data Analysis & Final Presentation overview/training
Day 9
(Thu)
AM: Blogging Strategy & Development
PM: SMM Group Project – TBA
Own time: Search Engine Optimization (video presentation)
Day 10
(Fri)
New Media in Practice: Company Visit
General Electric
Due: Course 2 – Final Individual Project Presentations (videos due by 23:59)
Day 11
(Mon)
AM: Privacy & Security in Social Media & Big Data
PM: SMM Group Project – Final review
Day 12
(Tue)
AM: Course 1 – Final SMM Group Project Presentations & Student Interviews
PM: SMM Group Project Revisions
Day 13
(Wed)
AM: Business Case for Social Media & Big Data
PM: Farewell Luncheon with Faculty (noon-2 p.m.)
Day 14
(Thu)
AM: Course 2 – Final Exam
PM: Certificate Reception (evening)
Day 15
(Fri)
Departure for Chicago / Return home

*Subject to change, as/if deemed necessary by the instructors

 

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  • Professor Constantinos K. Coursaris

  • Photo of instructor Dr. Wietske Van Osch

    Professor Wietske Van Osch

  • Photo of instructor Ryan Bradley

    Instructor Ryan Bradley

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