The Real Cost of Fake Followers and Pet Read more at http://www.business2community.com/social-media/the-real-cost-of-fake-followers-and-pet-profiles-0258747#6FdLmB6RpzC0BSqZ.99

(source: http://www.business2community.com/social-media/the-real-cost-of-fake-followers-and-pet-profiles-0258747#VFDT0QVuHqLkfRxf.99) For those of us in the media buying game, we know that there’s something a little bit fishy with the numbers. Over at the Sysomos blog, Director of Communications Mark Evans recently wrote “In Social Media, Numbers are Truly a Game” and referenced the Paris-based analytics company Semiocast who announced that Twitter now has 500 million … Continue reading