Twitter study: Hashtags and URLs can double engagement

(Source: http://www.poynter.org/latest-news/mediawire/189021/twitter-study-hashtags-and-urls-can-double-engagement/) Twitter’s research into how journalists can best grow their followings uses data to confirm what you’ve probably been told at a dozen social media seminars: Be a firehose of information about your beat, use hashtags and @ mentions as much as you can, and share what you’re reading. Twitter will announce the findings, which … Continue reading

5 Twitter Tools to Enhance Your Marketing

(source: http://www.socialmediaexaminer.com/twitter-tools-to-enhance-your-marketing/) 5 Twitter Tools to Enhance Your Marketing Here are 5 lesser-known Twitter tools that your business should be using. Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free. #1: Commun.it—Manage Your Community Efficiently Commun.it is probably one of the best relationship-management … Continue reading

26 Common Social Media Marketing Terms You Need To Know

(source: http://socialstrand.com/2012/08/06/26-common-social-media-marketing-terms-you-need-to-know/) No matter what your business is, there are always terms and acronyms that people throw out in blogs and they expect you to know what they are talking about. At Social Strand we are guilty of doing that as well, although we try to elaborate when we can. So from now on we’re going … Continue reading

Pinterest, Tumblr, and the Trouble with ‘Curation’

(source: http://www.nytimes.com/2012/07/22/magazine/pinterest-tumblr-and-the-trouble-with-curation.html?_r=4&pagewanted=1&hp) Years ago, in my penurious and somewhat traumatic 20s, I got into the habit of collecting interior-design magazines. My parents were splitting, and my family was scattering, and one day I picked up a copy of Elle Decor at an airport and suddenly felt as though I were teleported to Narnia. I didn’t have … Continue reading

SMM @ MSU

(source: http://mattklawitter.com/2011/11/21/now-what-about-social-media-at-michigan-state-university/) I believe that success is a behavior, not a moment in time. When applied to social media infrastructure in higher education, success-as-behavior means a culture where ideas and strategy for social media come from many sources, are finely tuned by professionals, guided by vested administrators and leaders, and executed properly. As I learned … Continue reading

  • Professor Constantinos K. Coursaris

  • Photo of instructor Dr. Wietske Van Osch

    Professor Wietske Van Osch

  • Photo of instructor Ryan Bradley

    Instructor Ryan Bradley

  • Attend the 2017 ASP!

    Countdown to next year!July 5th, 2017
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