Welcome 2016 Michigan State University (MSU) – American Semester Program (ASP) students!

Twenty-six¬†students from Italy and Australia kicked-off the third annual American Semester program (ASP) in New Media for Digital Business and Promotion by getting a tour of the College of Communication Arts and Sciences! The program is intended to provide students from around the world with an unforgettable experience on a true American college campus with … Continue reading

SMM @ MSU

(source: http://mattklawitter.com/2011/11/21/now-what-about-social-media-at-michigan-state-university/) I believe that success is a behavior, not a moment in time. When applied to social media infrastructure in higher education, success-as-behavior means a culture where ideas and strategy for social media come from many sources, are finely tuned by professionals, guided by vested administrators and leaders, and executed properly. As I learned … Continue reading