Welcome 2016 Michigan State University (MSU) – American Semester Program (ASP) students!

Twenty-six students from Italy and Australia kicked-off the third annual American Semester program (ASP) in New Media for Digital Business and Promotion by getting a tour of the College of Communication Arts and Sciences! The program is intended to provide students from around the world with an unforgettable experience on a true American college campus with … Continue reading

Pinterest, Tumblr, and the Trouble with ‘Curation’

(source: http://www.nytimes.com/2012/07/22/magazine/pinterest-tumblr-and-the-trouble-with-curation.html?_r=4&pagewanted=1&hp) Years ago, in my penurious and somewhat traumatic 20s, I got into the habit of collecting interior-design magazines. My parents were splitting, and my family was scattering, and one day I picked up a copy of Elle Decor at an airport and suddenly felt as though I were teleported to Narnia. I didn’t have … Continue reading

SMM @ MSU

(source: http://mattklawitter.com/2011/11/21/now-what-about-social-media-at-michigan-state-university/) I believe that success is a behavior, not a moment in time. When applied to social media infrastructure in higher education, success-as-behavior means a culture where ideas and strategy for social media come from many sources, are finely tuned by professionals, guided by vested administrators and leaders, and executed properly. As I learned … Continue reading