American Semester Program on Social Media

The coolest study abroad program in all the land!


social media marketing

Welcome 2017 Michigan State University (MSU) – American Semester Program (ASP) students!

Twenty-nine students from Australia, China, France, and India kicked-off the sixth annual American Semester program (ASP) in Social Media for Business and Digital Marketing by getting a tour of the College of Communication Arts and Sciences!
The program is intended to provide students from around the world with an unforgettable experience on a true American college campus with state-of-the-art facilities and world renowned academic programs. Students may attend MSU for one or two semesters to experience a great American college campus. For this first installment, students visited East Lansing for a 3-week, intensive study summer session.
For more details, please visit the American Semester Program Facebook Page!
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Growing your influence – the Klout way

Various tips for boosting your Klout score:



9 Easy Ways to Increase Your Klout Score

1. Build a Network of Value

The key to increasing your Klout score is similar to finding success on any social network in general: Build an engaged network of people who would be legitimately looking for you and interested in you and your content. Every step after this can only make it better.

2. Create meaningful content and a strategy

Create or include meaningful content that your network loves to share with others. Keep it simple but stick within boundaries. Provide all with links if available!

3. Engage as many as possible
Actively interact with others in a helpful and authentic way. Ask questions, answer questions and create a dialogue with your followers. This not only builds your support for them, it increase possibility for more discussion. Discussion will bring attention; will also increase your Klout!

4. Concentrate on What you do, not People with High Klout

Any behavior that falls outside the basic strategy, puts you in uncharted territory, and will eventually catch up to you. For example, specifically targeting a conversations with high Klout influencers, most likely will be annoying, not successful. Keep your focus on your network strategy, topics, and content, you’ll succeed in becoming a recognized influence.

5. Don’t be afraid to interact with a 10 or 20 Klout score

It won’t hurt your own score. In fact, it helps build their score by talking and in turn makes you more of an influencer. Remember the entire networks success will be your success.

6. Publish Content!

Anything thing you can attach your name to that’s of value to one may also be of value to millions. Remember, you don’t have to be in entertainment or elected to office to have power now. All you need to do is publish. Access to free publishing tools such as blogs, video, media, and Twitter have provided users with an opportunity to have a real place to build an audience, so take advantage of any platform you can.

7. You should be proud of your score

People with a score of 10 also have an audience. Don’t get discouraged by your score. It’s more important to just enjoy your social media experience and be proud. As we all know if you get discouraged, followers will be too if they listen to what you say.

8. Share tips for Socials

Sharing tips even if it means links to other users content still becomes a reason for all to return. If you are sharing anything and it came from you and anyone retweets, likes, comments, or shares you’re the post, it will also include you! Anything that includes you contributes to Klout.

9. Include all Social Media Klout will Allow

Klout allows you to connect other networks such as Facebook, Youtube, Foursquare, and LinkedIn networks. Klout states when you add new networks it doesn’t decrease your Klout score, so you should try to connect it too. Start a small community for all to be part of. The more you have available for connection, the more you have Klout!



Klout is a popular social scoring website that looks at your current social media accounts and your activity on them to measure your social influence. A score between 1 and 100 is assigned to you, which represents your Klout score and overall social impact online. The higher your Klout score ranks, the more you influence other people who are part of your online community.

Your Klout score measures how many people you influence, by how much you influence them and how influential those people become when they react to social media activity. In other words, your score measures your ability to drive action online. That action could be a few “Likes” you receive on a video you posted on Facebook, a retweet on Twitter or a comment left on a link to an article you posted on LinkedIn.

Why Should You Try to Increase Your Klout Score?

When you understand who you influence and how you are influencing people, you can learn how to leverage that power to grow your networks and personal brand on your favorite social media websites.

Once you understand the influential performance of your social media activity, it will become easier to figure out who you can trust and who to avoid on sites like Facebook and Twitter. You can harness the power of your social success to expand your audience, generate more business or land a desired job.

Three Main Klout Scores: An Overview

Your Klout Score Analysis is made up of three subset scores, which will average out to an overall score between 1 and 100.

True Reach: The True Reach score represents how many real people you are driving to take some form of action. Klout filters out all bots and spam accounts to give you an idea of the amount of real people you are encouraging people to respond to your updates.

Amplification: The Amplification score indicates by how much you influence real people over social media. If you receive a lot of activity from users in your network as a result of posting something for them to see, then your Amplification score will be higher than average.

Your Network: Your Network score tells you the influence of the people who are found in your True Reach. It lets you know how often influencers share and respond to your updates. Your Network scores will increase as those influencers increase their rate of sharing, replying and responding to the content you post.

How to Increase Your Klout Score

Connect your social accounts to Klout: This is the easiest part. Once you sign up with Klout, you’ll be guided through the process of connecting your Twitter and Facebook accounts first. From there, you can also connect any accounts you have with LinkedInYouTubeFoursquareInstagramTumblr, or Flickr.

Focus on posting content that adds value: Update your accounts with the most interesting pieces of content you can find. Your content may be a new article, a funny video, a great photo or an inspirational quote. Before you post it, you should be thinking about how that content adds value to your audience. If the people you influence like what you post, they will pay more attention to your updates and are more likely to take action.

Participate in conversations: Reaching out over social media can sometimes feel awkward and uncomfortable for many, especially when it involves reaching out to complete strangers. Despite those feelings, jumping into a conversation, asking a question, or contributing valuable information on a particular topic can help you get noticed. When you reach out to others in a meaningful way, people will listen.

Focus on the quality of your audience rather than the quantity: Although lots of Facebook friends, YouTube subscribers and Twitter followers look good to the unfamiliar eye, large numbers don’t truly mean anything if your audience is not engaged by your actions. Stay away from reciprocal following on Twitter or the popular “Sub4Sub” request on YouTube. Instead, use your time to communicate great content and participate in the community.

Network with big influencers: Getting the attention of a celebrity or political figure on social media to repost or respond to your content can do wonders for your Klout score. It’s not easy to get a popular figure to notice you and take some form of action on your content, but it’s also not impossible. Start by asking a question or commenting on an update from a lesser-known celebrity or public figure online. Don’t waste too much time trying to get attention from huge, internationally-known superstars, celebrities or politicians.

Pay attention to who you are connecting to online: Klout favors users who connect to lots of high-profile, quality influencers on various social media sites. In other words, your Klout score could be affected by connecting to spammers, bots and users who are not very active on social media. Generally, if the user has a Klout score that is higher than average, then that user should be worth connecting to online.

Engage your audience in newsworthy content and trendy topics: Updating your streams with content involving current events can really push the people you influence to take action. Posting about stories that are current is one of the easiest ways to spark conversation and engage others to share their thoughts and opinions on the subject.

Rate other users on Klout: When you sign in to Klout, you can give what’s called a “+K” to any user in a specific category or topic, which represents your personal stamp of approval for that user’s expertise and contribution to the online community. When you give someone +K on Klout, they may do the same for you, which can really help bring up your Klout score.



Winning at Klout is one of the most important goals for anyone who takes social media seriously. To make it easier for you, we have compiled a list of key Klout Facts that will help you win at the game of Klout and get a higher score.
#1. Klout is a Game. Much like any game, you have scores and points and can brag when you beat your friends. Similar to other games, there is no real life benefit to winning at Klout, but you can leverage your synergies with corporations that don’t know any better.
#2. Klout Likes Acronyms. Klout likes it when you use acronyms in your tweets and on social networks, because it shows that you are “in the know” about what is going on. People who use acronyms are smarter, and Klout gives them points.
#3. Klout Doesn’t Like Sports. The reality is that people talk about sports for 2 reasons. 1 – they are boring or 2 – they have nothing interesting to say. Klout knows this, so your Klout score goes down when you talk about sports.
#4. Klout Likes Snobs. This fact has been oft refuted but we are pleased to finally confirm this for you. Klout does, in fact, like snobs. It likes it when you have followers but by all means if you are dedicated to winning at Klout you must not follow them back. Show your superiority. People will be impressed. And, most importantly, Klout will reward you.
#5. Klout Likes Hashtags. It’s true. Part of Klout’s secret algorithm that our scientists have demystified for you is Klout’s preference for hashtags. Especially ones on fairly pedestrian observations including but by no means limited to #justsayin and #bro.
#6. Klout Does Not Like Data. Hold on, here’s where it gets dicey. Though it computes a score, Klout does not like data. Rather, they rely on a complex system of wizardry to read your mind and determine your influence.
#7. Klout Prefers Women. Klout understands that women have been unfairly discriminated against by the digerati. As such, they have wired their game to give women higher scores.
#8. Real Influence Can ONLY Be Measured In Social Media. This is true. Klout is The Standard of Influence and they only measure social media. If you are not on social media you have no influence. Many world leaders have no influence.
#9. Klout Likes Bacon. Talk about it often.
#10. Anti-Social People Have No Influence. Klout rewards you with points for talking at other people. You have no influence if you don’t talk to people directly (with the @ sign). It doesn’t matter how many people follow you or take action because of you.
#11. The More You Talk the More Influence You Have. Klout thinks that you are more influential the more often you post. You may logically think that the opposite is true (silly fool), but it doesn’t matter what you think. It matters what Klout thinks.
#12. Klout Likes Social Media Addiction. Klout rewards you for more posts on social networks and for joining more social networks and connecting them to the social network game of Klout. You have more influence if you are more addicted to social networks.
#13. Klout Likes it When You Like Klout. You get a higher Klout score for spending more time in the game of Klout and on their website. This just makes sense.


History, As Recorded on Twitter, Is Vanishing From The Web, Say Computer Scientists


Almost 30 per cent of recorded history, shared over social media such as Twitter, has disapeared, according to a new study of the Egyptian uprising and other significant events



Wednesday, September 19, 2012

On 25 January 2011, a popular uprising began in Egypt that  led to the overthrow of the country’s brutal president and to the first truly free elections. One of the defining features of this uprising and of others in the Arab Spring was the way people used social media to organise protests and to spread news.

Several websites have since begun the task of curating this content, which is an important record of events and how they unfolded. That led Hany SalahEldeen and Michael Nelson at Old Dominion University in Norfolk, Virginia, to take a deeper look at the material to see how much the shared  were still live.

What they found has serious implications. SalahEldeen and Nelson say a significant proportion of the websites that this social media points to has disappeared. And the same pattern occurs for other culturally significant events, such as the the H1N1 virus outbreak, Michael Jackson’s death and the Syrian uprising.

In other words, our history, as recorded by social media, is slowly leaking away.

Their method is straightforward. SalahEldeen and Nelson looked for tweets on six culturally significant events that occurred between June 2009 and March 2012. They then filtered the URLs these tweets pointed to and checked to see whether the content was still available on the web, either in its original form or in an archived form.

They found that the older the social media, the more likely its content was to be missing. In fact, they found an almost linear relationship between time and the percentage lost.

The numbers are startling. They say that 11 per cent of the social media content had disappeared within a year and 27 per cent within 2 years. Beyond that, SalahEldeen and Nelson say the world loses 0.02 per cent of its culturally significant social media material every day.

That’s a sobering thought. Social media plays an important role in the spread of information around the world. Of course, opinions differ over the importance of its role in the Arab Spring. But few would deny that this form of communication defines our time.

And now it’s vanishing.

Ref: How Many Resources Shared on Social Media Have Been Lost?

20 Essential Tips for Better Twitter Etiquette


I’ve been on Twitter almost since it started. I love it.

While it’s become more mainstream recently, I still find a lot of people misusing Twitter. To be fair, it’s a user-driven platform, so the “rules” are always changing.

Still, there are some simple practices anyone can use on Twitter to make you not look like such a newbie (or a jerk).

Here are 20 quick tips (in addition to my Twitter tips for beginners) to help your social media etiquette:

Twitter manners 101

  1. Be gracious.
  2. Be social. Twitter is about conversation, not monologue.
  3. Say “thank you” (a lot).
  4. Use the @ reply to publicly thank someone.
  5. Don’t just follow people; engage them.
  6. Have a sense of humor.
  7. Refrain from flaming. Use your words to encourage and lift up rather than to tear down. Never underestimate the power of a tweet.
  8. Don’t follow someone expecting him to follow you back. Follow because you’re interested in what the person has to say. (Conversely, and somewhat ironically, if someone does follow you, it’s courteous to follow back.)
  9. Be informal. Have fun. Don’t treat it as a chore.
  10. Don’t hound influential people, begging them to read your blog or retweet you. Win their trust and influence by being remarkable and serving them first. My best strategy for networking is serving others.
  11. Hold back the urge to tweet too much (more than 20 times per day). If you have a lot of ideas, use a program like Hootsuite or Cotweet to schedule your tweets so that they can be spaced out.
  12. Listen to your followers.
  13. Show interest in others, before asking them to care about you (or what you do).
  14. Ask questions.
  15. Don’t be afraid to ask for a retweet when it’s really important. (This is best utilized when it’s to help out someone else.)
  16. Tell the truth.
  17. Don’t tweet in the third person (Jeff hates it when you do that — it’s so Facebook circa 2008).
  18. Don’t retweet people who retweet you, unless you’re responding and quoting them. e.g. “RT @JeffGoins are you crazy?! // You bet.”
  19. Promote other people’s stuff (blog posts, photos, websites, etc.)
  20. Talk about other people more than you do about yourself. A good rule of thumb is the 20:1 ratio.

For more practice tips on how to use Twitter, read: The Ultimate Guide to Twitter

Also, this is good: How to Tweet Politely

If you’re new to Twitter, check out this book: How to Twitter by Tracy O’Connor & Sean Platt

Twitter study: Hashtags and URLs can double engagement


Twitter’s research into how journalists can best grow their followings uses data to confirm what you’ve probably been told at a dozen social media seminars: Be a firehose of information about your beat, use hashtags and @ mentions as much as you can, and share what you’re reading.

Twitter will announce the findings, which follow a six-month study of 150 journalists and news organizations, at the Online News Association’s conference in San Francisco Thursday. The company’s Mark Luckie and Erica Anderson briefed us via phone beforehand.

One surprising finding, Anderson said, was that accounts using old-style retweets grew followers more slowly than those who retweet using Twitter’s built-in button. She cited BuzzFeed’s Rosie Gray as a particularly adept user of this feature.

Here’s a little more detail on the study’s recommendations.

“Tweet Your Beat”

Be a source of info for people who follow what you cover — sounds obvious, right? But posting a “concentrated number of tweets in a short time span,” what Luckie calls “tweet burstiness”  — live tweeting an event, for instance — can increase your engagement 50 percent more than your expected baseline. Sara Ganim’s Twitter feed during the Jerry Sandusky trial is a great example of this, Anderson said.

Use hashtags

Those can double engagement for individuals, the study found, pumping their tweets into a conversation that might be taking place outside your immediate circles. Fox News and The Washington Post do this well, they said.

Cite sources

Mentioning people you’re citing by Twitter handle can help in the same way. “Brands that tweet 20% fewer URLs and 100% more @mentions grow followers 17% more than expected,” Luckie says in his presentation.

He cites this Guardian tweet as a good example:

Share what you’re reading

“Individuals receive 100% more (2x) active engagement (on good tweets) when a URL is included,” Luckie’s presentation says. It’s especially important to link outside your news organization’s content. “When individuals share URLs to non-company sources, they experience a bump in follows.”

Retweeting helps, too. People with larger than expected Twitter followings sent three times as many retweets as people with smaller than expected followings.

On our call, Luckie encouraged journotweeters to “really sort of be what journalists are, which is a repository of the best news.”

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