If you’re wondering which tool to use in monitoring your social media, the following articles offer reviews on nine of them: Hootsuite, TweetDeck, CoTweet, Yoono, SproutSocial, Seesmic Desktop, Tweetz, Sobees, Destroy Twitter.

http://www.hostdime.com/blog/2011/07/review-of-4-social-media-monitoring-tools/

http://www.socialmediaexaminer.com/which-is-better-for-social-media-monitoring-tweetdeck-or-sproutsocial/

http://www.brighthub.com/computing/windows-platform/articles/123852.aspx