Professor of Social Media Marketing, Dr. Wietske Van Osch Dr. Wietske van Osch received her Ph.D. in Information Systems at the University of Amsterdam. Her doctoral dissertation focused on “Generative Collectives” and in particular the structural, cognitive and technological dimensions of online communities that result in enhanced creativity and innovation and won the First Runner Up award for the ACM SIGMIS / AIS Best Doctoral Dissertation Award 2012. Before joining the Department of Telecommunication, Information Studies, and Media at Michigan State University, she was a Lecturer at the University of Amsterdam, teaching both B.Sc. and M.Sc. courses on Organization & Management Theory, Innovation & Design, and Research Methods.

Wietske holds a Bachelor of Science in Culture, Organization and Management from the VU University of Amsterdam and a Master of Science in Organization Science from the VU University of Amsterdam/Copenhagen Business School. Her current research interests include online communities, social media, and enterprise social software and in particular the potential of these platforms for enhancing collaboration within and beyond organizational contexts. Current research projects involve extensive industry collaborations for research on big data and social media marketing with companies including Steelcase and Leo Burnett.

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